Michelle S. Giuda
CEO, Krach Institute for Tech Diplomacy at Purdue
Former Assistant Secretary of State for Global Public Affairs
Michelle S. Giuda is the CEO of the Krach Institute for Tech Diplomacy at Purdue, an organization dedicated to accelerating the innovation and adoption of trusted technology. As the preeminent global authority on the new category of Tech Diplomacy, the Institute integrates tech expertise, Silicon Valley strategies and foreign policy tools to build the Global Tech Trust Network of governments, companies and individuals united around a set of shared trust principles and a common mission to ensure that technology advances freedom.
Previously, Giuda was Executive Vice President of Geopolitical Strategy & Risk at global communications firm Weber Shandwick. Giuda served as Assistant Secretary of State for Global Public Affairs from 2018 to 2020. In 2019, Secretary of State Pompeo also delegated to Giuda the authorities of the Under Secretary of State for Public Diplomacy and Public Affairs. In this capacity, she also served as a Board Member of the U.S. Agency for Global Media. In 2019, Giuda led and executed the largest restructuring at the State Department in twenty years to create the Bureau of Global Public Affairs and modernize the Department’s global public affairs and public diplomacy operations. Previously, Giuda was Senior Vice President at Weber Shandwick as well as Deputy Press Secretary for former Speaker of the House and presidential candidate Newt Gingrich.
In 2023, Giuda was appointed by the president and unanimously confirmed by the Senate to serve on the International Broadcast Advisory Board of the U.S. Agency for Global Media. She is a Nonresident Senior Fellow at the Atlantic Council, a member of Business Executives for National Security (BENS), Senior Advisor to Concordia and Advisory Board member of the American Foreign Policy Council (AFPC).
In 2022, she was named to the Ad Age 40 Under 40 List, PRovoke Media’s Innovator 25 List, and was honored in 2016 with the Outstanding 50 Asian Americans in Business Award by the Asian American Business Development Center. Giuda received her Master’s Degree in Political Management from George Washington University and earned a B.A. in Political Science from UCLA where she was an NCAA Champion and Team Captain of the UCLA Women’s Gymnastics Team.
I am honored to serve as the CEO of the Krach Institute for Tech Diplomacy at Purdue. We stand at the precipice of a high-tech, high-stakes geopolitical era, and our mission could not be more critical: Technology must advance freedom. Together with the leading innovators, engineers, and scientists of Purdue University, and in partnership with allies in government and the private sector in the United States and around the world, I am both confident and enthusiastic that we’ll help ensure that technology unleashes a future propelled by trust, democratic principles, and freedom.