Cindy Goodrich

Chief Brand Officer BetterUp
Nationality: United States
Residence: New England
Businesses: BetterUp / HubSpot / Google

Biography

Cindy is BetterUp’s Chief Brand Officer. Leading a team of passionate and creative storytellers, communicators, and craftspeople, Cindy is responsible for bringing our brand story to life and sharing the unique value BetterUp can offer to people and companies around the world.

Cindy is a seasoned builder of brands and teams, for companies big and small. Over the past twenty years, she has led marketing and technology teams to deliver remarkable experiences and create meaningful interactions between brands and people. Cindy has led companies to scale up across stages of growth and understands the importance of listening to the customer along the journey. As someone who is a-ok with ambiguity, Cindy gets excited about uncovering insights, creating clarity, and leaning into the power of storytelling to drive business results.

Cindy earned a BSE in Biomedical and Mechanical Engineering from Duke University and an MBA from the Kellogg School of Management at Northwestern University.

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More on GMN

video

Personal and Corporate Value Alignment

Cindy Goodrich has more than 2 decades of experience creating meaningful connections between brands and people. In this clip, she reflects back on her professional journey and the sabbatical that led her to her current role as Chief Marketing Officer at BetterUp.

video

Finding Your North Star

What’s the best way for a leader to navigate change that they have no control over? For Cindy, it comes down to staying focused on her north star.