
Rob Bernshteyn
CEO, Coupa Software
Nationality: United States
Residence: San Francisco Bay Area
Businesses: Coupa Software
Biography
Rob Bernshteyn is the Chief Executive Officer of Coupa, and drives the company’s strategy and execution.
Rob has over two decades experience in the business software industry. He came to Coupa from SuccessFactors, where he ran Global Product Marketing & Management, as a member of the executive management team, as the company scaled from an early start up to a successful public company.
Prior to that, Rob directed Product Management at Siebel Systems, where he helped build Siebel ERM into one of the company’s fastest growing product lines. Rob also did a stint in management consulting at McKinsey & Company, and spent four years at Accenture, where he focused on global SAP systems implementations.
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More on GMN

The Young Entrepreneur
Rob Bernshteyn’s entrepreneurial ambition started early in life. A passion for sports quickly transformed into a business opportunity when he was a teenager – and that was just the beginning!

Have a Clear Vision of Where You Want to Be
When Rob became CEO at Coupa, he faced a number of setbacks – from employee retention to financial struggles at the company. So how did he persevere through these challenges? It started with creating a vision and roadmap of where he wanted the company to be in the future.