A Culture of Failure

How do you build a culture where failure is okay, where people are willing to admit their faults and learn from each other?

Well, I think you really set the tone that failure's okay, that's the best way we learn, and so one is personally expressing times where I've messed up or made the wrong decision, what new data came in and why we are changing course, so one is first and foremost role modeling the culture that you want to see, and second is creating that safety in being able to talk about things that are going well or things that are not going well, and that's a lot of the forums we do in terms of giving feedback, connecting the team together, doing postmortems on different parts of the business so that you create this culture that's learning, constantly learning, and then a big enabler of that is creating this test and learn culture. I mean, I think it helps for us, being a digitally native brand, everything is online, so we're learning every single day in terms of reviews consumers are leaving us, what's selling, what's not selling, what we're learning, and being able to create that culture with the team is not afraid to try new things and they know it's okay if it doesn't work because eventually, we're going to have great success by being able to try and constantly test, learn, fail, and then be able to expand the things that really work.