How to Wreck a Company

Michael Mondavi

02.01.20

It wasn’t always golden grapes for Michael Mondavi. As he scaled the family wine business in the 1980s, he led the charge straight into a business mistake that taught him a valuable lesson about culture and growth.

Summary:

It wasn’t always golden grapes for Michael Mondavi. As he scaled the family wine business in the 1980s, he led the charge straight into a business mistake that taught him a valuable lesson about culture and growth.

“Were we a little cocky? Nah… We were VERY cocky.” Michael describes a very expensive lesson about valuing small company culture.