The Napa “Flying Circus”
Michael Mondavi
02.01.20
Michael Mondavi is one of the original names in Napa wine. But how did he grow the region from a no-name valley to a world-leader? To start, he marketed the Valley, rather than his individual brand. he teamed up with other early Napa winemakers and hopped on a plane, destination everywhere.
Summary:
Michael Mondavi is one of the original names in Napa wine. But how did he grow the region from a no-name valley to a world-leader? To start, he marketed the Valley, rather than his individual brand. he teamed up with other early Napa winemakers and hopped on a plane, destination everywhere.
It’s fun to read Michael’s descriptions of the early days of trying to establish a reputation for Napa as a great wine producing region. Imagine getting to be a part of his “flying circus.”
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