Solution - Trusted Tech Microfinance Initiative

Strategic Pillars & Enablers

5 Pillars of Transformation

Persona-Based Solutions Persona-Based Solutions Development and Training Centers Development and Training Centers Trust Groups and Banks Trust Groups and Banks Economic Prosperity Partnerships Economic Prosperity Partnerships Tech Trust Standards Tech Trust Standards

Financing Innovation Technology

Persona-Based Solutions

Meet Faustina

Faustina

Occupation: Rural Farmer Location: Nigeria Devices: Feature Phone Marital Status: Married with 3 children

I need to provide more for my family, and a safe place for my money.

She is a rural farmer with no formal education. Her farm is the main source of food and revenue for the family. Erratic weather has impacted yields.

She wants to grow & earn more. She needs education to do so. She is part of a savings group that save and lend to one another. She wants to borrow for inputs and kids’ education. Money is scarce, as the group has limited funds. She has no bank account and is distrusting of banks and concerned about fraud. She is unaware of available government aid.

A year in the life of Faustina – Current Needs

Information on Planting & Farm Prep

Needs valuable, quality seeds
Needs farming equipment & inputs
Late rain / too much rain

Financing

Shortage of cash for inputs and labor
Lacks access to finance or loans
Hunger season

Purchasing Inputs

Difficulty locating inputs and certified products
Long distance to input dealer
Hunger season

Planting

Shortage of labor
Shortage of inputs
No money for labor and inputs
Hunger season

Interplanting & Revenue Generating

Lack of knowledge of which crops to interplant
Lack of fertilizer
Hunger season

Harvest

Lacks money for labor
Needs transportation
Poor yield
Inability to predict prices

Sales Marketing

No money for sacks
Manipulated vendor scales
Lack of profitable markets
Hard and racist vendors

Additional Personas

Faustina’s story is just the beginning. We envision a broad range of persona-based, localized solutions to help micropreneurs leverage trusted technology and microfinance to improve their lives.

Technical Approach

Digitized Customer Experience

Focus on key moments in clients’
life journeys
Create valuable, frictionless experiences in business/ farming/education settings
Help manage financial and family life
Make it easy to connect in their communities while respecting culture and relationships
Leverage partners to create experiences and integrate their
‘back-office’

Collaboration and Management

Create digital community group mobile apps for VSLA, farming, family, school
Engage groups in learning, saving, lending, communications, collaboration, scheduling
Leverage low code application communities (e.g., WhatsApp) to create and manage groups (e.g., setup, members, ratings)

Trusted Network & Ecosystem

Trust is foundational to all relationships and key to drive adoption, usage, efficiency and outputs
An Opportunity trusted ecosystem of local and international partners and members will create value, connection and credibility
Vetting and ongoing reputation scoring of all members in the ecosystem is key

Aggregation of Data

Objective/safe custodian of collective data describing relationships, operations, and outcomes for each region
Create and protect aggregated data to enable insights for stakeholders using analytics and AI/ML
Goal is to increase incomes and lower costs while also surfacing new opportunities for increased impact and inclusion