Yeah, I think that…It’s actually really interesting. I think even when I was probably, like one of my first droughts after business school, right, it was really just fascinating, like being at Starwood. And so Starwood is now owned by Marriott, but I was working on one of the hotel brands, and as part of that, we would actually have conversations, obviously, for research in that, we were talking to our customers.
But where I actually found it really fascinating and where we got just to really incredible insight was when we also got into the larger employee base. And I’m not talking about just like, oh, who is at corporate, but actually engaging with and having the conversations with everyone from the front desk workers to general managers, to people who are working overnight and housekeepers and getting that perspective and that understanding.
And for us as a brand at the time, it was just really important because we were focused on how are we driving connection as a brand? But we had this moment where it was like, how do we drive this connection internally too?
If we’re going to convey this idea, really, our employees need to feel this and believe this. And I think it was, you know, when you’re working in an organization, whether it’s from getting input from top level executives to truly frontline workers and the diversity across those different groups, as well as just, like, the different perspectives that they’re bringing.
And when you have people who’ve been working at a hotel for 40 years and they’re just, like, really proud of this work that they’ve done, and then you also have someone who’s coming in it from a new perspective, it brought in so many different perspectives and so much richness to the conversation that I think at that point, for me, it was always like, in any of the work, how do you just get such a range, right? That it’s not just like, oh, we talked to these five people, and they all come from the same place, and they all have that same experience, and that’s driving the conversation, but really digging into those different points of view.
