Success is an Experiential Brand

Michael Brown

02.13.20

City Year gave rise to the creation of AmeriCorps, the hugely successful federal program for national service. Michael Brown’s secret for getting funding for the program? Getting stakeholders to experience City Year in person.

Summary:

City Year gave rise to the creation of AmeriCorps, the hugely successful federal program for national service. Michael Brown’s secret for getting funding for the program? Getting stakeholders to experience City Year in person.

Nothing beats experiencing something first hand. Michael Brown shares how important this has been for City Year in conversation with Keith Krach.