Mission Makes the Difference

How would you describe the culture you have built at Hint?

So passion, a lot of super passionate people who really really believe in health, but I think also the idea of joining a team that is actually disrupting a big big industry that to many people looks a lot like the cigarette industry -- which we all know where that went and I think overall just being able to join something where it's just a cause, right? And it's on a mission to go and change things. Also, I think, being a female-founded company, there's probably a handful of people that are here that like the idea of joining a woman who's out there and charging forward.

And so what difference do you think your culture makes to your employees, to the industry, your customers, and society at large?

I think that our company and just the overall business is really being a very customer-centric and so it doesn't matter to me if a consumer buys our product at Whole Foods or Target or online. I always think it's funny when consumers email me and this happens frequently where they'll email me and say, "Gosh, you know I really want you guys to be successful. Should I buy it from you direct online or should I buy it from Amazon or should I buy it from Target?" I mean that's like it's crazy that they would actually ask me what my preference is. And so to me that says that this consumer is really, you know they a they want me to be successful -- but also they want this to stay around.