Essential: Vision and Communication

So what are the most important things that you think a person needs to do as a leader, and how are you doing at accomplishing that?

So one of the key things is understanding where you want to go, why, what's your intent, how are you going to create it? And the other thing is communicating it. That is so important. So when I started, I said we have the three M's. It's about membership, it's about our movement and it's about money. And so people very clearly and quickly understood where I was going.

So I think for any leader, being able to understand clearly where you're going, that's key. And then being able to communicate that vision, that is also key. And then also being able to really understand what's happening in your market because right now we're living in a time with tremendous change and the rules that worked in the past aren't necessarily the rules that you can use going forward, so that is so key.

And so right now, sometimes history books aren't working or sometimes you'd say well that's what they did then. It's a whole new ballgame in so many ways, so you do balance the tradition, but you also stay very grounded on what's happening in the world today. What are the changes? What are some of the inflection points? That's that's very important for the leader to keep doing.