No secret formula. In many ways, COVID is a good example, right, because there's no playbook for a pandemic nor is there a playbook for what will happen afterward, and how people's lives and behaviors will change. But a few things are important, first of all, I go back, and many of them we've touched, I go back to having a diverse group of people around me and having a diverse network of people both inside and outside of the organization. And tapping into that is important because having a diverse set of perspectives leads to better outcomes and helps you understand the full picture and not just the small and biased picture. Data is important. Importantly, having the right data is important, you know, understanding leading indicators really makes a difference. But intuition is important too, applying common sense is important too, scenario planning is a tool that's applied in our company effectively and that many companies apply. The future is never linear and it is helpful to think about at least three cases, a best-case, and a worst-case, and then thinking through how you would act in each case, thinking through how you involve which case you're on the path of, and then, of course, being highly agile and adaptable is critical. Agility is increasingly something that matters a great deal to companies and certainly to our company as well. Being able to respond, being able to react to changes is really an asset for any organization.
And then lastly, sometimes it helps to just take a step back and say that, you know, most decisions that we take in our professional lives, they're reversible. So if we make a mistake, we can undo it. So I'm a big believer in putting your best foot forward, not overthinking it. Most of the time doing something is better than nothing. And most of the time, if you have a diverse group, if you have the right data, you use your gut as well as your brains, if you do a little bit of planning, your decision will be at least in the ballpark. It might not be perfect but it will be good enough. And I think it really matters to keep moving and to make decisions and then stay agile to reverse or change course. In today's world, doing nothing, waiting is the worst thing we could do.
