Absolutely. So the big break for us was unfortunately it's not good corporate news, but this is reality. So way back when you remember Tyco. So this is in 2001, it was a reporter at Reuters, Tim McLaughlin. I so distinctly remember this call. It was one of those moments that like it’s so fresh in my mind still, and he calls up and at this time we were, you know, five or six people, right? Sitting in some small little room in San Mateo. And he is like, Hey, I heard about you guys. I heard you guys have compensation data. I'm doing a story on Mark Swartz, who was the CFO of Tyco at the time. What did he make last year? And so we ran the numbers, we double checked it. And we emailed Tim and said, okay, according to our, he made 51 million or something to that effect somewhere in that neighborhood. So next morning on the web, according to Equilar, Mark Swartz in it and so that like, wow, this is how it works. And having had a long career in journalism industry, you're looking for sources and like, well, who else uses them? And so, hey, well, we've made it with Reuters the next, we're in Fortune. The next thing, New York Times is calling us. And so yeah, we were fortunate enough that we were able to execute and proud that we never had to do a correction. So we're very fortunate enough that, a big part of our culture is like, okay, if we're going to send this out to the New York Times, we got to make sure that every number on that is correct.
