iBusiness

What do you do regularly, maybe daily or weekly, to improve the way that your team operates?

Well, we love the idea of using our little iPhones that we all have now, we're tied to them. Our goal is to get every piece of business data that we want to know daily on our iPhones. We're well on our way to do that. I can tell you, every single day, the volume of testing that came in the door the day before, where it came from, where we are to plan, I can tell you how much cash we brought into the bank, whether that's on plan, where it is compared to last year. So there are so many great tools, whether it's salesforce.com, which is a key backbone to our business. We also use NetSuite as sort of our key finance term. Now we're bringing in teams to build linkages between all these points of data. So we literally as leaders have the tactical information literally on a daily basis we need to know where the businesses. This allows us to not have to talk about sharing that information and going to ask for this type of data that can be just literally fed up to us on a daily basis, and allows us to go to the business reviews once a month, which has now become an appropriate cadence because we have access to so much information every single day. You know, it's pretty remarkable what we can do today. I think back 20 years and how difficult it was to get this kind of data. It's really awesome.

Yeah. That's incredible efficiency. It's like a portable office in the palm of your hand, multiple units in the palm of your hand.

Absolutely. It is. I don’t know what we'd do without our mobile phones.